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Google adds AI-powered local business calling to search

July 17, 2025 //  by Finnovate

Google is expanding its AI capabilities in Search by rolling out a new, free feature that lets it call local businesses on the user’s behalf to do things like check pricing and make reservations. The agentic AI tool is designed to help users accomplish tasks faster by eliminating the need for them to make routine phone calls themselves. The automated call feature is rolling out to users and businesses in the United States — except in Indiana, Louisiana, Minnesota, Montana and Nebraska, according to a support page. Subscribers to Google AI Pro and AI Ultra will have higher limits. To use automated calling, users start by searching for local businesses. Once Google displays the results, a horizontal bar appears above the list labeled, “Have AI check pricing.” Google writes a summary of the request for the user to double-check, and then the user clicks “Submit.” Google will then get information from different local businesses to canvas pricing and other data. It will send the options to the user. The feature lets Google Search call local businesses to book appointments, check restaurant wait times, and confirm pricing and availability of services. If a local business like a restaurant uses an online booking partner, Google can use that as well. Calls will be monitored and recorded for quality control. Google is adding “Deep Search” to AI Mode as well.

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Category: Google, Companies and Organizations

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