Google has added a feature to make it easier for Gmail users to unsubscribe from emails. The company’s recently announced “Manage subscriptions” tool lets users view and manage subscription emails, to make it easy to unsubscribe from the ones they don’t want from a single place. “It can be easy to feel overwhelmed by the sheer volume of subscription emails clogging your inbox: Daily deal alerts that are basically spam, weekly newsletters from blogs you no longer read, promotional emails from retailers you haven’t shopped in years can quickly pile up,” Chris Doan, director of Gmail, wrote on the Google blog. Google’s move is part of a larger trend, with customers seeking more control, more meaningful content and greater value from their brand interactions. “If email doesn’t meet that standard, people now have a faster and easier way to walk away,” Omar Merlo, an associate professor of marketing strategy at Imperial College London told. “This isn’t the end of email marketing. It is perhaps the end of sloppy email marketing.”