CallRail, the engagement platform, has launched conversion signals, a new AI-powered capability that automatically tags calls that convert into appointments so marketers can identify and replicate the best leads. Based on appointment outcomes (e.g. booked, not booked, or requested), these signals can then be integrated back into Google Ads to generate higher quality leads. With conversion signals, conversational AI automatically detects when a lead is requesting or booking an appointment directly within their trusted attribution platform, connecting all of their lead source data to conversions and ultimately to ad platforms. Marketers can better understand the outcomes of calls with leads, allowing them to make insights actionable to optimize marketing efforts. CallRail CMO Laura Beussman said “The conversion insights feed into Google Ads campaigns, optimizing marketing investments and improving ROI with new levels of efficiency and accuracy.” By leveraging conversion signals, users will be able to: Eliminate manual identification of which leads convert: Automatically identify which leads turn into appointments without having to manually review conversation content. Gain automatic insights into what activities drive conversions: Easily pinpoint which sources and keywords drove the most appointments. Data-backed campaign optimization: Integrate the insights from reports into Google Ads to optimize campaigns to deliver more high-value, likely to convert leads. This not only saves marketers time spent qualifying leads, but decreases wasted ad spend.