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Amazon Web Services is launching a dedicated AI agent marketplace to enable startups to directly offer their AI agents to AWS customers while also letting enterprises to browse and install AI agents based on their requirements from a central location

July 14, 2025 //  by Finnovate

Amazon Web Services (AWS) is launching an AI agent marketplace next week and Anthropic is one of its partners at the AWS Summit in New York City on July 15.  The distribution of AI agents poses a challenge, as most companies offer them in silos. AWS appears to be taking a step to address this with its new move. The company’s dedicated agent marketplace will allow startups to directly offer their AI agents to AWS customers. The marketplace will also allow enterprise customers to browse, install, and look for AI agents based on their requirements from a single location. That could give Anthropic — and other AWS agent marketplace partners — a considerable boost. AWS’ marketplace would help Anthropic reach more customers, including those who may already use AI agents from its rivals, such as OpenAI. Anthropic’s involvement in the marketplace could also attract more developers to use its API to create more agents, and eventually increase its revenues. The marketplace model will allow startups to charge customers for agents. The structure is similar to how a marketplace might price SaaS offerings rather than bundling them into broader services.

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Category: AI & Machine Economy, Innovation Topics

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