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Clarity AI acquires in-app climate engagement platform ecolytiq that analyzes real-time transaction data to quantify environmental footprints and delivers high-impact sustainability content, powered by behavioural science

July 11, 2025 //  by Finnovate

Clarity AI has acquired ecolytiq to expand the capabilities of its AI-powered platform that helps individuals and organizations make more sustainable choices in their consumption and investments. ecolytiq’s platform, now part of Clarity AI’s suite, specializes in analyzing real-time transaction data to quantify environmental footprints and deliver high-impact sustainability content, powered by behavioural science and designed for measurable impact. Its white-label solutions have enabled banks and financial institutions across Europe and beyond to engage millions of consumers and business clients, fostering climate-positive behavior change through timely and compelling insights. By integrating ecolytiq’s consumer-centric platform, Clarity AI not only strengthens its consumer engagement capabilities, but also expands its reach as a comprehensive, tech-first sustainability provider. As part of the acquisition, Visa, which has a long-term partnership with ecolytiq, has become an investor and strategic partner of Clarity AI. David Lais, co-founder and managing director at ecolytiq, said that the acquisition supports the firm’s mission of helping individuals “drive positive climate impact at scale through their everyday purchasing decisions.”

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Category: Innovation Topics, Green Banking

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