Highspot, the leading agentic platform for go-to-market performance, unveiled its Highspot Agents —an AI advancement that uniquely captures insights from what is said in buyer conversations, shared in content, and shown through buyer behavior to fix what’s broken and scale what works. Powered by Highspot Nexus™, the company’s unified AI and analytics engine, the new role-based and specialized agents learn alongside go-to-market (GTM) teams to guide sellers, marketers, and enablement teams with insights and actions tailored to their work. This innovative approach to AI for GTM helps the people who drive growth do what works, better, and at scale. Highspot’s new agents combine insights and action to give GTM teams speed in the right direction—all in a unified experience that reduces complexity and cost by eliminating the need for numerous point solutions. The Agents come in two powerful forms: Role-based agents act as embedded teammates for sellers, marketers, and enablement teams, delivering real-time answers, guidance, and actions that elevate their performance. Specialized agents focus on vital, always-on work including deal coaching, sales play optimization, and content management. These agents work alongside Ask Highspot, which enables any Highspot user to obtain instant, context-aware answers based on role, needs, and business priorities. Highspot is also announcing support for MCP, allowing Highspot agents to be MCP servers, so customers can quickly and securely connect external AI tools and agents with the Highspot platform.