American Eagle is teaming up with Snapchat to highlight its stores as back-to-school shopping destinations. Starting Wednesday, July 9, the specialty apparel retailer, a banner of American Eagle Outfitters Inc., is including more than 800 retail stores across the United States as Promoted Places on the Snap Map location-sharing feature. When Snapchat users check out the American Eagle Promoted Places on Snap Map, they can learn more about the location, read content from American Eagle, creators and other users, and click to shop on the American Eagle website for a seamless online shopping experience. American Eagle is also launching an augmented reality try-on Lens (virtual animations overlaid on a Snapchat photo) for jeans available in the Snapchat Lens carousel and the retailer’s public profile. American Eagle is the first specialty fashion retailer to leverage Promoted Places for promotional purposes, responding to data indicating more than 95% of Snapchat’s 400 million-plus global users are planning to shop in-store for back-to-school this year. The retailer initially partnered with Snapchat to offer a shoppable AR Lens showcasing select styles from a specially curated inaugural 200-piece resale collection offered in conjunction with ThredUp.