Sephora U.S. has announced its first-ever “Delivered to Beauty” activation, in partnership with Lyft Media. From July 7-10, the beauty retailer is offering Lyft ride credits (up to $20 off) to shoppers in New York City, Los Angeles, San Francisco, Chicago and Seattle, enabling the shoppers to be “delivered” to a participating Sephora location. Once they arrival in the store, shoppers can receive guidance from Sephora’s beauty advisors, along with a personalized “skin scan,” exclusive product sampling and $10 off any order (over $50) at checkout. The activation is part of Sephora’s new “Get Beauty from People Who Get Beauty” campaign, which aims to showcase the value of “trusted and personalized expertise provided by Sephora.” As part of the activation, which was developed in partnership with Lyft Media, select vehicles will be custom wrapped with Sephora branding, transforming the journey into an extension of the beauty experience itself, the company said. “At Lyft, we want to connect people with the places they love, and our partnership with Sephora really leans into that,” said Suzie Reider, executive VP of Lyft Media and Business. “It’s a natural collaboration: a rider steps out of their Lyft, transported by a driver who knows their way around their communities, and enters Sephora’s best-in-class shopping experience that offers expert guidance, too.”