Academy Bank, a family-owned community bank in Arizona, Colorado, Kansas, Arkansas, and Missouri, has released a white paper titled “Budgeting in the Digital Age: The Role of Apps in Financial Wellness.” The report, based on a survey of over 300 U.S. adults, found that 83% follow a budget to some extent, 45% use a budgeting app or digital tool, 98% agree that budgeting helps them achieve their financial goals, and 86% cite overspending or income fluctuations as the most common obstacles to successfully managing finances. The study highlights the greatest potential value of budgeting apps in helping people manage spending and navigate income fluctuations. Over half of the respondents listed “overspending” as their biggest financial challenge, while 30% said “irregular income” disrupted their budgeting. Lack of financial knowledge (28%) also poses a challenge. By addressing these obstacles, budgeting apps can become powerful tools for long-term financial growth. In response to the survey insights and a growing demand for user-friendly, comprehensive digital money management solutions, Academy Bank launched My Finance360, a personal finance tool designed to help clients better understand their spending, build healthy money-management habits, and reach financial goals. The app offers real-time tracking of income, expenses, and debt, smart budgeting and automated savings, the ability to link external accounts for a full view of finances, personalized transaction categorization, goal setting and bill payment reminders, net worth tracking, an easy-to-use interface, bank-level security, and fully integrated with Academy Bank’s mobile and online banking.