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Chuck E. Cheese’s spin-off arcade concept for adults combines a rotating mix of retro classics with the hottest new titles, features retro-themed merchandise and is overseen by an animatronic character to create a “a nostalgic nod” to the company’s history

July 3, 2025 //  by Finnovate

Chuck E. Cheese has launched Chuck’s Arcade, which combines a rotating mix of retro classics with the hottest new titles, including state-of-the-art racing simulators and immersive virtual reality hits. Included in the curated collection of retro legends are such offerings as Ms. Pac-Man, Galaga, Mortal Kombat, Donkey Kong and Centipede.  Select arcade locations also feature retro-themed merchandise. The assortment includes classic logo apparel, collectible toys, novelty candy and prize redemption items. Each Chuck’s Arcade is overseen by an animatronic character such as Chuck E. Cheese or one of the other familiar figures from the brand’s past. The characters, however, do not perform as they do at Chuck R. Cheese locations. Instead, they stand watch in what is described as “a nostalgic nod” to the company’s history. No two Chuck’s Arcade locations are exactly alike, the company said. Instead, each offers a unique environment. The arcade was created for adults and lifelong fans who grew up “surrounded by the electric glow of arcade screens, the symphony of digital soundtracks and the thrill of chasing high scores with friends long into the night.”

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Category: Channels, Innovation Topics

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