Remark, the company building human-trained AI product experts for commerce, announced a $16 million Series A funding round. Remark’s language models are trained on the knowledge, tone, and preferences of Olympic athletes, stylists, estheticians, new parents, and more. These insights become always-on digital advisors embedded directly in brand storefronts. Unlike generic chatbots or large language models fine-tuned on public data, Remark’s personas are trained on the anecdotes and personal knowledge of subject-matter experts. The result is warm, informed guidance that helps customers find the right products and delivers the kind of personalized, high-touch experience shoppers expect in store. Theo Satloff, CEO and co-founder of Remark says “By working with real product experts to train AI personas, we’re creating guidance that’s trusted, helpful, and deeply personal. Our goal is to make online shopping feel less like a transaction and more like being guided by someone who truly understands what you need.” Remark gives merchants a competitive edge by combining the revenue driving power of human retail sales associates with the speed and scale of AI.