AtData, an innovator in email address intelligence, data security, and digital trust solutions, introduced Validation 2.0, a next generation framework redefining email validation. AtData’s next generation email validation leverages its behavioral activity network to provide ongoing, real-time, intelligence-driven verification. This enables marketers to confirm an email is legitimate and understand its real-world activity, engagement likelihood, and potential risk. Brian Burke, AtData’s VP of Product “By integrating our exclusive scoring, monitoring and trust functionality, we’re empowering marketers with real-time, predictive insights so they can prioritize engaged consumers, suppress inactive or risky addresses, and cut through the inbox clutter with more confidence.” Powered by AtData’s proprietary scoring, monitoring, and detection infrastructure, Validation 2.0 delivers continuous visibility into email address health, value, and risk. This includes signals indicating behavioral engagement, identity changes, and threat indicators such as disposable or bot-generated addresses. AtData’s always-on framework supports better customer segmentation from the moment of email collection helping improve engagement and increasing ROI. With inboxes more competitive, data decay accelerating, and promotion abuse rising, organizations need advanced email verification. Combining AtData’s deep identity expertise, advanced machine learning, and decades of historical email intelligence gives marketers the full picture, allowing them to send smarter and act faster to build trust.