Amazon has announced that its Prime Day 2025 promotion will take place from Tuesday, July 8 – Friday, July 11. This marks the first time Prime Day, which has been a two-day event since 2017, will last four days. Walmart’s Sam’s Club warehouse club subsidiary was the first major retailer to reveal a summer promotion that countered Prime Day. Now Walmart is offering its Walmart Deals event, launched as a digital-only sale in July 2024, for six days spanning Tuesday, July 8 – Sunday, July 13. New in 2025, Walmart Deals will be available both in stores and online. Members of the Walmart+ subscription loyalty program will have exclusive early access to Walmart Deals offers beginning at 7 p.m. ET on Monday, July 7. Target Corp. is also bringing back a summer sales blockbuster it launched in 2024 – Target Circle Week. Running Sunday, July 6 – Saturday, July 12 in stores and online, the event is exclusively available for members of the free Target Circle and enhanced paid Target Circle 360 loyalty programs. Target Circle 360 members will receive early access to Circle Week deals starting Saturday, July 5. The promotion also features a number of special perks for students and teachers, including a one-time 20% off storewide discount for verified college students with Target Circle starting Sunday, June 29; a one-time 20% off storewide discount with Target Circle for teachers from Sunday, July 20 – Saturday, Aug. 30, as well as access to curated classroom sets and wish list tools; and a 50% discount on Target Circle 360 membership through Saturday, Sep. 13. The retailer is also offering students and teachers a number of other special discounts this summer.