AI marketing platform Cordial is releasing the newest addition to its AI suite: Price Sensitivity. With U.S. profit margins declining 1.6% in 2025 and consumer sentiment at a two-and-a-half-year low, this advancement comes at a critical moment as brands grapple with mounting pressure to preserve margins amid rising costs and global tariff uncertainties. Cordial’s new Price Sensitivity is designed to solve this problem. It analyzes each customer’s historical behavior — such as opens, clicks, browses and purchases — to predict their intent to buy at different price points. This dynamic attribute enables marketers to personalize offers and adjust messaging, deploying discounts only where they drive meaningful impact while preserving margins to each individual shopper. By identifying which customers are truly influenced by price, brands can eliminate unnecessary promotional noise and tune in and focus efforts on high-opportunity segments. For example, marketers might target a high-sensitivity shopper with a personalized coupon or flash sale, while showing a low-sensitivity buyer premium or exclusive items at full price. This level of intent-based personalization not only protects margin but also improves customer experience and retention by listening to behavioral signals and anticipating their needs. The Price Sensitivity feature complements a suite of new Cordial Edge AI dynamic attributes launched this spring, designed to help marketers better understand their customers and increase customer value. These include: Lifetime Value (LTV): Predicts a customer’s future revenue contribution; Average Order Value (AOV): Predicts average spend per transaction; RFM (Recency, Frequency, Monetary): Classifies buyer loyalty and spending behavior; Engagement Momentum: Measures the trajectory of engagement to prioritize timing; and Frequency Optimization: Applies per-contact email message caps to maximize engagement and reduce fatigue.