Integral Ad Science has launched new contextual category reporting for Meta Platforms, expanding measurement reporting across Facebook and Instagram Feed and Reels. The move aligns measurement reporting with contextual categories available through the platform’s Content Block List optimisation solution for Meta. This collaboration aims to support advertisers’ brand suitability and performance goals, ensuring marketers protect brand equity, minimize wasted spend, and deliver maximum return on investment. With Meta contextual category reporting, advertisers get: Greater transparency: Added insight into the contextual suitability of an ad’s content adjacency across Feed and Reels with trusted third-party analysis. Measurement reporting at parity: Aligned with contextual categories offered for the platform’s first-to-market Content Block Lists for Meta. Expanded contextual categories: 46+ categories including Politics, Natural Disasters, Religion, Family & Parenting – Kids Content, and more, available globally across 34 languages.