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Fintech Sunbit’s integration of Checkout.com’s AI tech that analyses and turns transaction data into real-time operational optimizations and auto-updates customer card details, drives a 6% lift in payment acceptance rates

June 23, 2025 //  by Finnovate

Sunbit has reported a 6% increase in customer approval rates after integrating Checkout.com’s AI-powered payment acceptance technology. This improvement highlights how artificial intelligence is revolutionizing the fintech landscape, especially in enhancing real-time decision-making and customer experience.  Through its relationship with Checkout.com, Sunbit noticed a 6% increase in payment acceptance rates and lowered the cost. This collaboration demonstrates the growing demand for AI-powered payment acceptance in retail, where speed and precision can influence conversion rates. Sunbit technology leverages Checkout.com’s Intelligent Acceptance — a product allowing analysis of transaction data across the Checkout.com network, turning these insights into real-time operational  optimizations to improve payment  acceptance rates. Combined with Checkout.com’s Real-Time Account Updater, which automatically updates a customer’s card details when they change, and Network Tokenization, this has increased transaction-level acceptance rates while reducing processing costs. Sunbit’s engineering and product teams worked closely with Checkout.com’s payment experts, who continuously monitor payment performance to fine-tune processes and identify opportunities for improvement. This led to Sunbit qualifying for a favorable interchange fee program. Antoine Nougué, Chief Revenue Officer at Checkout.com said “By leveraging our Intelligent Acceptance technology and deep acquiring capabilities, Sunbit has increased efficiency  while lowering costs, demonstrating the power of aligning technology, expertise, and shared ambition to deliver better outcomes for merchants and their customers”

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Category: Members, Networks Processors & PSPs, Innovation Topics

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