Own is the latest alternative to TikTok to emerge, featuring a swipeable feed for not just short videos but also text posts and images, as well as other features you’d expect, like direct messaging. However, the new app aims to disrupt the market by utilizing blockchain technology and a token economy. Most notably, content creators on the app can earn revenue without any minimum requirements for follower count or post count. Key highlights include the $OWN Token, which is rewarded to creators based on video engagement and is fully tradeable. Own operates on Base Layer 2 blockchain, ensuring secure transactions and content ownership. This will be a game-changer for creators, especially since they earn tokens regardless of their location. A portion of the platform’s cash revenue is used to buy $OWN Tokens from exchanges for distribution to creators. The app promises that creators can earn up to 50% more than on other platforms. Specifically, in the case of tipping, Own takes only 20% of the revenue, whereas TikTok takes 50%. For sponsorships, creators retain 90% of the earnings, with only 10% going to Own. Creators benefit most from Own Shops, keeping 95% of the revenue while Own takes just 5%. Viewers have the ability to interact with content by pressing the up or down arrows to cast their votes — upvoting or downvoting posts in a manner reminiscent of platforms like Reddit. Creators who receive a higher number of upvotes can climb the leaderboard, gaining greater exposure.