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Chick-fil-A tops the QSR ACSI customer satisfaction for the 11th year in a row, despite experiencing slow growth amid increased competition

June 18, 2025 //  by Finnovate

Chick-fil-A is continuing its dominance in the quick-serve sector when it comes to customer satisfaction, topping the American Customer Satisfaction Index’s (ACSI) Restaurant and Food Delivery Study for the 11th year in a row, with a steady score of 83 out of 100.  However, the list-topping performance comes as Chick-fil-A is experiencing slow growth amid increased competition. U.S. sales only grew 5.4% in 2024, providing openings for popular chicken brands like Raising Cane’s and Wingstop. KFC dropped 5% to 77 as it faces competitors who are adapting to shifting preferences more quickly. Popeyes was up 4% to 75. Other notable score changes include Panda Express (up 4% to 80), which jumps into a second-place tie with Starbucks (unchanged). Little Caesars, up 3% to 77, improved its ratings for food and service quality. Five Guys and Sonic both fell 4% to scores of 75 and 73, respectively, in the most recent ACSI report. Last-place McDonald’s dropped 1% to an ACSI score of 70. As a whole, the customer experience for quick-service restaurants is similar to last year’s report, with every aspect receiving a score of 81 or higher. Accuracy of food order and quality of mobile app lead the way at 85, both down 1% year over year. Mobile app reliability is 1% lower at 84, matching beverage quality, staff courtesy and helpfulness, food quality and website satisfaction (the only metric to increase in 2025).

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