New findings from the 2025 Pocket Money Index, analysing data from over 350,000 Rooster Card users, show that kids are building their understanding and confidence around saving, earning and spending with regular goal setting and a variety of income streams. While overall income has fallen by 1% to £9.13 a week, parents are stepping up and rewarding more for chores and hard work. The findings show kids on average are spending more and saving less, as sticky inflation continues to rack up prices. Overall, kids managed to set aside £30.38 of their annual income on average over the year, which shows savings as a percentage of annual income have fallen by 33% since last year and almost half (48%) since 2022. Age factors into kids’ savings significantly, with older kids tending to spend more of their income, in turn, resulting in less being saved. Whereas their younger counterparts are more inclined to save, with six-year-olds still having on average 31.4% of their income stashed away at the end of the year. Although older kids save less than their younger counterparts, they’re continuing to demonstrate great money skills by setting goals and completing chores to work towards their wants and needs. Practicing these healthy money habits regularly all helps towards building their money confidence and gaining that extra independence. Yet despite facing a tricky economy, kids continue to demonstrate budgeting skills, making sure to put their money aside for the things they really want. 54% of savings through the year were put into pots for specific goals, such as saving up to buy a computer game, or for an upcoming holiday. Although kids’ overall income – which includes pocket money as well as payments for additional chores, and one-off rewards – has fallen since last year, parents are generously upping the price for chores, incentivising kids to work harder and earn more. The data also shows that tooth fairy visits are beating inflation as the price for a lost tooth has increased by 5.25% to £4.21.