• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar

DigiBanker

Bringing you cutting-edge new technologies and disruptive financial innovations.

  • Home
  • Pricing
  • Features
    • Overview Of Features
    • Search
    • Favorites
  • Share!
  • Log In
  • Home
  • Pricing
  • Features
    • Overview Of Features
    • Search
    • Favorites
  • Share!
  • Log In

Startup Alta’s AI stylist makes outfit recommendations and lets users try on those looks with their personalized virtual avatar by uploading their closet photos or dressing themselves in clothes they are looking to buy

June 17, 2025 //  by Finnovate

Startup Alta has announced an $11 million seed round led by Menlo Ventures. The product is indeed an AI stylist and personal shopper that makes outfit recommendations and lets users try on those looks with their personalized virtual avatar. Users upload their closet by either taking photos, forwarding purchase receipts, or searching what is already in the Alta database. People can also dress themselves in clothes they are looking to buy, mixing and matching with clothes already in their closet. Alta has already struck a partnership with the Council of Fashion Designers of America (CFDA) to offer Alta to its membership base. There are others playing around in the AI styling space, such as Whering and Cladwell, all trying to recreate the magic of that iconic scene in “Clueless,” where Cher plans an outfit from her closet using computer technology. Founder Jenny Wang considers herself to be part of the new wave of consumer technology, looking to make styling and shopping more effective. “There are existing players like Google Shopping and Pinterest who are also experimenting with AI,” she continued. “But the experiences that consumers will crave and use in the future will need to be built with new technical architectures and new user interfaces.” 

Read Article

Category: Channels, Innovation Topics

Previous Post: « Walmart leads in SNAP shopper spend, capturing nearly a quarter (24%) followed by Kroger (8%), Costco (6%) and Amazon (5%); nearly one-in-three (29%) of lapsed 2021 SNAP households say they are putting money into savings
Next Post: Pinterest to launch shoppable ads by leveraging Instacart’s first-party audience data built from real-world retail purchase behavior for targeting high-intent consumers with more precision »

Copyright © 2025 Finnovate Research · All Rights Reserved · Privacy Policy
Finnovate Research · Knyvett House · Watermans Business Park · The Causeway Staines · TW18 3BA · United Kingdom · About · Contact Us · Tel: +44-20-3070-0188

We use cookies to provide the best website experience for you. If you continue to use this site we will assume that you are happy with it.