Apple is introduceing App Store Tags — labels that highlight specific features and functionalities found in an app. These tags will initially be generated by Apple’s LLMs using various sources, like the app’s metadata. They’ll then be human-reviewed before being applied to apps on the App Store. Apple customers will be able to use these tags when searching for apps on the App Store, where the tags appear alongside the categories on the search page and the apps that appear in the search results. Apple says the new tags will help surface information that’s often buried in app listings, like the app’s App Store description, category, metadata, or even in its screenshots. The tags will help users more easily find the apps that offer the functionality they’re looking for, while also giving developers a better idea about how their apps are being discovered. When App Store users tap on one of the new tags, they’ll be taken to a new page offering a curated collection of all the apps and games that offer similar features or functionality — an extension to the App Store’s existing feature that points users to apps they “might also like,” found at the bottom of individual listings. Developers will also be able to create custom product pages that appear when a user searches for apps using particular keywords.