Leather goods house, Longchamp has created a new marketing channel via digital receipts resulting in a 73% open rate and a 5.5% click rate. According to Yocuda, a leader in dynamic digital receipts, the affordable-luxury brand delivered 590,000 of them in 2024, helping the French brand to increase post-purchase engagement and lift its omnichannel experience for customers through better personalization. Yocuda claims it can “close the loop” on the in-store-to-online process while also reducing receipt printouts. These receipts, claimed by Yocuda to go beyond a simple proof of purchase by offering other features from tailored recommendations and brand content, to customer language preferences. From Longchamp’s side the aim is to strengthen customer relationships post-purchase and also achieve sustainability goals. Longchamp’s use of digital receipts has cut paper waste, saving 1.4 tonnes of carbon emissions in just one year. The digital receipts were integrated into the company’s existing point-of-sale system and, to date, the solution has processed over 2.3 million transactions and delivered over 1.2 million digital receipts globally. Edward Drax, managing director of Yocuda said that in future there would be opportunities to further enhance the digital receipt features. By leveraging this often overlooked element of the customer journey, Longchamp hopes to unlock new ways of reaching its consumers. According to Yocuda, its receipt solution can identify more than half (between 50% and 80%) of in-store customers and drive multichannel purchasing. So far, the company has processed over 2.3 billion receipts and identified over 225 million customers.