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WWDC 25 was notably quiet on a more personalized, AI-powered Siri

June 10, 2025 //  by Finnovate

Apple announced several updates to its operating systems, services, and software, including a new look called “Liquid Glass” and a rebranded naming convention. However, the company was notably quiet on a more personalized, AI-powered Siri, which was first introduced at WWDC 24. The company’s SVP of Software Engineering, Craig Federighi, only briefly mentioned the Siri update during the keynote address, stating that the work needed more time to reach high-quality standards. The delay in the AI era suggests that Apple won’t have news about the Siri update until 2026, a significant delay in the AI era. The more personalized Siri is expected to bring artificial intelligence updates to the virtual assistant built into iPhone and other Apple devices. Bloomberg reported that the in-development version of the more personalized Siri was functional, but it was not consistently working properly, making it not viable to ship. Apple officially announced in March that the Siri update would take longer to deliver than anticipated.

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Category: Apple, Companies and Organizations

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