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JPMorganChase announces new Corporate Responsibility impact strategy advancing s financial health and wellness for traditionally underserved LMI communities by building stability, supporting resilience and creating & protecting wealth

June 6, 2025 //  by Finnovate

JPMorganChase announced a new Corporate Responsibility impact strategy aimed at bolstering financial health and economic growth in communities across the U.S., particularly those living on low- and moderate-incomes (LMI). The firm will use this strategy to enhance its commitments to advancing financial health and wellness for traditionally underserved LMI communities through new engagements and commitments across philanthropic and impact finance capital, policy advocacy, research and community partnerships. The new strategy is focused on three key financial health components – financial stability, financial resilience, and wealth building and protection – and is informed by lessons learned through $100 million in philanthropic and impact finance commitments deployed over the past three years, as well as successes realized across the consumer bank in tailoring products and services to community needs. At EMERGE Financial Health Conference in San Diego, the firm released detailed lessons learned through its past philanthropic and impact finance investments as well as business successes, which have included increased market share, savings account growth, and improved credit scores in historically underserved LMI communities. These lessons are part of a new report, Advancing Financial Health for Americans, available here. Informed by these insights, the new strategy is designed to address unique challenges faced by historically underserved LMI communities and centered on three key phases to support individuals at every stage of their financial health journey:     Building financial stability to ensure individuals can manage their day-to-day financial lives with ease, which is foundational to realizing bigger financial goals.

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