Snap has launched a stand-alone Lens Studio iOS app and web tool, designed to make it easier for anyone to create AR Lenses through text prompts and simple editing tools. With the Lens Studio app, users will be able to do things like generate their own AI effects, add their Bitmoji, and browse trending templates to create customized Lenses. Up until now, Lens Studio has only been accessible via a desktop application for professional developers. While the desktop application will remain the primary tool for professionals, Snap says that the new iOS app and web tool are designed to allow people at all skill levels to create Lenses. While Snap currently has an ecosystem of over 400,000 professional AR developers, the company is looking to attract more people who are interested in creating Lenses with the launch of these simpler tools. The company is also rolling out advanced tools for professionals. Snap released new Lens Studio tools that AR creators and developers can use to build Bitmoji games. The tools include a turn-based system to enable back-and-forth gameplay, a new customizable Character Controller that supports different gameplay styles, and more.