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Citi’s GenAI solution CitiService Agent Assist wins Pega innovation award for enabling customer service agents to improve the accuracy and delivery of client queries

June 4, 2025 //  by Finnovate

Citi’s Services business is enhancing the client experience with its award-winning innovation, CitiService Agent Assist, a generative AI-powered solution designed to help customer service agents deliver faster, more accurate responses to clients. The solution is a part of CitiService, a suite of capabilities aimed at delivering an exceptional client experience through advanced technologies, focusing on AI.   

The CitiService Agent Assist solution has just received Pega’s Innovation award for financial institutions for its achievements in global service excellence, AI-powered automation and operational modernization. The solution enables customer service agents to improve the accuracy and delivery of client queries. Citi Services’ investments in innovative solutions are already delivering greater efficiency for their clients at the intersection of human and machine intelligence. Citi’s current AI capabilities have significantly enhanced decision accuracy, operational efficiency and scalability. With advanced tools and capabilities, Citi will continue to explore opportunities to further automate and streamline processes to better serve clients. Citi continues to innovate by investing in advanced technology, infrastructure, and automation to modernize the future of client service, while ensuring operational soundness and compliance. Citi’s Services AI capabilities are driving greater decision accuracy, operational efficiency, and scalability. CitiService Agent Assist is now live for Citi colleagues in 47 countries, transforming the customer experience. At Citi, we’re harnessing the power of AI to enhance how we serve clients and build the bank of tomorrow. “With solutions like CitiService Agent Assist, we’re eliminating manual processes, delivering faster responses, and creating a more seamless experience around the world. We’re committed to co-developing and innovating with our clients to streamline processes and support with global reach and efficiency”, said Naveed Anwar, Global Head of Platforms and Data Services, Services

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