Startup New Generation, or simply New Gen, is building AI storefronts – versions of brands’ websites that dynamically interact with AI chatbots and agents. Its technology helps brands automate product tagging, personalize responses and adapt to real-time market trends. To build the AI storefront, New Gen creates an “AI subdomain” — a dedicated microsite such as “ai.brand.com” designed to receive AI-driven traffic from tools like ChatGPT or website-browsing agents like Operator. Their system reindexes a brand’s entire product catalog, combines structured and unstructured data such as product descriptions and social media posts, and uses AI models to create dynamic product pages and recommendations. This data pipeline is available through an API for other companies to access. For image generation, New Gen uses Gemini 2.5. For prose and copy, the team relies on Anthropic’s Claude 4. For code and front-end generation, OpenAI’s models are preferred. Brands can control the experience through a merchant dashboard, setting preferences for tone of voice, which products to highlight, and seasonal merchandising strategies. Over time, the AI storefronts would integrate with marketplaces such as Shopify or WooCommerce. New Gen has partnered with Visa as part of the payments giant’s Intelligent Commerce initiative to enable AI agents to make purchases on behalf of consumers.