Walmart has unveiled a digital solution to help Medicare Advantage members maximize their supplemental benefits. The retail giant said that, “for the first time in retail,” customers can easily identify plan-specific, benefits-eligible products while shopping on its site and app. With the new solution, millions of Medicare Advantage members can add benefit cards to their online Walmart account. This lets them see a “benefits program eligible” badge on an assortment of non-prescription products, including over-the-counter medications and food and wellness products. Shoppers can also track their benefits spending in real time and check out for same-day pickup or delivery in as soon as an hour. Walmart is initially launching its Medicare Advantage integration with NationsBenefits. Customers can also filter search results to include benefits-eligible items, streamlining and simplifying the shopping journey. For in-store shoppers, benefits-eligible badging will show up when scanning items in the Walmart app. Walmart is also introducing Everyday Health Signals, a new artificial intelligence-based digital platform developed initially for health plans and benefit managers. It lets customers opt in to connect their Walmart.com account and receive AI-driven wellness insights. Once customers opt in, the platform analyzes their Walmart.com retail history to deliver practical tips, like nutrition analysis and shopping lists. Walmart is also kicking off this initiative for Medicare Advantage members with NationsBenefits, where eligible members can receive free, personalized guidance that aligns with their wellness goals.