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OpenAI is considering a “Sign in with ChatGPT” feature to better compete with Apple, Google, and Microsoft

May 28, 2025 //  by Finnovate

OpenAI is exploring ways for users to sign in to third-party apps using their ChatGPT account. OpenAI is currently gauging interest from developers who might want to integrate this service into their apps. To capitalize on this popularity, OpenAI seems eager to try and expand into other consumer areas, such as online shopping, social media, and personal devices. A potential “Sign in with ChatGPT” feature could help OpenAI compete with other massive consumer technology companies — such as Apple, Google, and Microsoft — that help people with a wide range of online services, including a quick way to sign in to third-party apps. OpenAI seems to be interested in integrating the sign-in service with a broad array of companies. The developer interest form asks for companies to specify their app’s user base, ranging from tiny companies with fewer than 1,000 weekly users to massive apps with over 100 million weekly users. The form also asks developers how they charge for AI features today and whether they’re customers of the OpenAI API. It’s unclear when the sign-in feature would go live for users of ChatGPT or how many companies have signed up to be part of it.

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