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Persado’s multi-agent AI platform for financial services marketing continuously learns from consent orders, public comments, and evolving regulations, and refines analysis with every interaction to offer 90% reduction in legal review

May 27, 2025 //  by Finnovate

Persado, a  provider of AI-powered content compliance and performance solutions for marketing, today launched Persado Marketing Compliance AI, the first agentic AI platform purpose-built for financial services marketing and legal teams to speed time to market of customer communications. The enterprise-grade solution integrates regulatory compliance analysis, performance prediction scoring, and brand fit insights, so companies can identify and rapidly resolve risks within content, shortening legal reviews by up to 90%.Persado’s first Marketing Compliance AI solution is designed for large and mid-size retail banks and credit unions. The solution leverages AI agents and builds on a decade of content insights gleaned from working with 8 of the 10 largest U.S. banks. In turn, marketers can rapidly analyze, edit, and finalize copy, achieving (on average): 90% reduction in review time; 85% reduction in compliance rejections; 80%+ reduction in campaign cycle time. Persado Marketing Compliance AI applies multi-agent AI that continuously learns from consent orders, public comments, and evolving regulations—and refine analysis with every interaction, providing institutions with smarter, more precise insights over time. AI agents include: Regulation agents; Marketing agents; Library and oversight agents. Additional solution capabilities include analysis of copy in PDF, text, and image formats for adherence to Federal, state, and local laws, a library of high-risk expressions, copy performance scoring, disclaimer analysis, customizable compliance guidelines, and more. Persado also offers customizable, integrated workflows that enable marketing and legal to collaborate in the platform in real time, leveraging the agentic output to streamline decision making.

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