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Microsoft Dynamics 365 Sales to draw seller activity data from revenue intelligence platform Gong to enable sales leaders to prepare reports faster

May 16, 2025 //  by Finnovate

Gong is partnering with Microsoft to integrate Gong’s revenue AI platform with Microsoft’s trusted productivity applications and Microsoft 365 Copilot and agents ecosystem. The integration will redefine how revenue teams drive growth and efficiency by bringing Gong’s context-rich customer interaction data and AI-powered revenue insights directly into the tools go-to-market teams use every day, such as Microsoft 365 Copilot, Microsoft Teams, and Outlook. Additionally, joint customers will benefit from the ability to create custom agents connected to Gong data which can automate custom workflows within Microsoft 365 Copilot. The integrations announced today will deliver insights and automation capabilities to joint customers, including: Integrated Revenue Insights Across Microsoft 365; and Custom Autonomous Agents via Microsoft Copilot Studio. These capabilities extend the existing Gong and Microsoft integrations, including a new bi-directional data synchronization between Gong and Microsoft Dynamics 365 Sales. It provides enriched context in Dynamics 365 Sales drawn from Gong activity data like calls, emails, next steps, and key discussion points. With seller activity fully synced and enriched in Dynamics 365 Sales, Revenue Operations can run cleaner reports, sales leaders can prepare faster, and it’s easy to spot accounts at risk due to inactivity. For Gong customers, it means their most important customer signals are accessible directly in Dynamics 365 Sales, allowing them to drive revenue motions with confidence in the accuracy and completeness of the data.

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Category: Mobile & Social Commerce, Innovation Topics

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