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Airbnb’s new feature lets travelers to book and add services across 10 categories like getting a massage or chef-prepared meal and experiences in 19 categories such as cultural tours and art workshops

May 15, 2025 //  by Finnovate

As part of a broader app update, Airbnb introduced a new feature that allows travelers to book services and experiences, like getting a massage, haircut, or chef-prepared meal, or taking part in some activity. These new offerings can be added to your stay, but they can also be booked independently, Airbnb says. The move is meant to capitalize on the traffic Airbnb’s site already receives.  Initially, Airbnb will allow users to book services across 10 categories and services will be offered in 100 cities worldwide across eight countries. While users can take advantage of services where they’re staying, they will typically have to travel to a venue for the experiences. Initially, experiences will include cultural and museum tours; outdoor, watersport, and wildlife experiences; food tours and cooking classes; art workshops and shopping experiences; and workout, wellness, and beauty experiences. The company is launching experiences in 19 categories across 1,000 cities in the world. Airbnb is also launching exclusive experiences on its platform called Airbnb Originals, which involve celebrity partnerships.  Judson Coplan, VP of Product Marketing at Airbnb believes that Airbnb Experiences may inspire people to travel and take a trip they might not have thought about. Plus, he thinks the new offerings can lead to people discovering new things to do in their own town. Airbnb will take a 15% cut from services and a 20% cut from experiences. However, users will just see one price when searching for or booking either category. The company says hosts in these categories will go through verification and quality checks that include their experience, online presence, education, and required licenses. In turn, Airbnb hopes this could lead people to want to travel more and use its platform to do so.

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Category: Channels, Innovation Topics

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