Pinterest is introducing new features to let users find ideas that match their personal tastes. The new visual search tools will first be available for women’s fashion content in the U.S., Canada and the U.K., eventually moving to more categories. The new tools let users find what they’re searching for without using words, by breaking down and decoding images so users can quickly search and shop for the details of an outfit they like. “Whether it’s an overall aesthetic, a color palette, a specific fit, or product category, when users view a Pin, we’ll now generate the words they can use to figure out what they like about the image, and then further explore and shop,” the company said. To help users identify and select the objects that they want more easily, the company says it has added a new animated glow. Also new is a “refinement bar” to help users narrow down their search results and find things that match their style. The company said the new search options are powered by visual language models (VLMs), a form of generative artificial intelligence (AI), to offer users a “more expansive visual ‘vocabulary’ to ‘describe’ their style ideas.” “Our visual search technology represents a shift in how users interact with and discover inspiration,” Dana Cho, Pinterest vice president of design, said. “We’re not simply delivering search results — we’re curating a personalized journey of discovery that empowers individuals to find their unique style, and shop it too.”