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PayPal’s reward offers on stablecoin balances could force super apps to offer interest-earning prepaid cards and wallets in a closed-loop, scalable ecosystem

May 5, 2025 //  by Finnovate

PayPal and Circle, two U.S. firms that are trying to build what are called financial super apps, are making stablecoins a major piece of how users link to other functions. Both companies made recent deals to expand usage of their own stablecoins while easing access to other financial services. PayPal and Circle are both positioning themselves to capitalize on the increasing popularity of stablecoins as a means to power their super apps. PayPal recently expanded its partnership with cryptocurrency exchange Coinbase to power free conversions between PayPal’s PYUSD stablecoin and traditional money. Coinbase will offer PYUSD to PayPal’s merchant network, making it easier for the stablecoin to be used at the point of sale. It also can drive PayPal’s super app strategy, a long-standing initiative to enable a mobile app to shop at millions of merchants, make payments, access a debit card, use installment credit, pay bills, invest, make P2P transfers, receive paychecks and dozens of other services. The addition of the Xoom remittance and Venmo transfer app, PayPal’s PYUSD and support for stablecoin and cryptocurrency investments at Venmo and PayPal add to that super-app potential.

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Category: Essential Guidance

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