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Inflows into Cash App ecosystem have slowed to 8% growth to $77 billion in the first quarter, down from the 17% in the year ago first quarter; Cash App Card in 1Q slowed, to 7% growth in monthly transacting active users (at 25 million)

May 5, 2025 //  by Finnovate

Cash App saw a marked slowdown in the first quarter, monthly transacting members using the digital wallet showed 0% year-over-year growth, remaining stagnant at 57 million users. Drill down a bit and the use of Cash App Card slowed, to 7% growth in monthly transacting active users slowed to 7% (at 25 million), where in previous quarters that growth rate had been in the mid-teens percentage points. Inflows have slowed to 8% growth to $76.8 billion in the first quarter, down from the 17% year on year growth that had been logged in the year ago first quarter. On an individual basis, the inflows come out to $1,355 per transacting active in the latest quarter, at 8% growth, also down from double-digit growth rates. The read across here is that at least for now, users are arguably being conservative about how much money they want to — or can — put to work with the digital wallet as entry point into the Block financial ecosystem. This performance is attributed to changing consumer behavior, including a shift in spending away from discretionary items like travel and media toward non-discretionary areas like groceries and gas. CEO Jack Dorsey said. “Tax refunds are an important seasonal driver of Cash App inflows. This year, we saw a pronounced shift in consumer behavior during the time period that we typically see the largest disbursements, late February and into March,” said Dorsey. “This coincided with inflows coming in below our expectations. During the quarter, non-discretionary Cash App Card spend in areas like grocery and gas was more resilient, while we saw a more pronounced impact to discretionary spending in areas like travel and media. We believe this consumer softness was a key driver of our forecast miss.”

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Category: Additional Reading

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