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Edward Jones partners CAIS to enable HNWIs and advisors to manage alt investments in addition to mutual funds and ETFs through unified managed accounts

May 2, 2025 //  by Finnovate

Edward Jones plans to provide a variety of private investment options through a deal with CAIS, which provides technology designed to unlock alternative investments for advisors and their clients. The service will be offered starting on May 5 through a business line called Edward Jones Generations, which is open to investors with $10 million or more in assets, but will eventually be extended to more of the firm’s clientele. Russ Tipper, principal and head of products at Edward Jones, said it’s too early to say what the criteria for investing in alternatives will eventually be set at. Rather than choosing a fixed investable asset threshold for all accounts, Edward Jones is more likely to look at every client’s portfolio individually and decide if alts have a place. “We’re going to make sure it’s an appropriate portion of a client’s portfolio, which could be as little as zero to as high as 20% depending on the objective they’re trying to solve for.” Edward Jones has roughly 9 million clients but doesn’t say how many have more than $10 million in investable assets.

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Category: Essential Guidance

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