Navy Federal, the largest credit union in the U.S., has selected cash flow reporting and credit data infrastructure platform Bloom Credit’s consumer permissioned data solution, Bloom+, as a new checking account feature for its 14 million members. Bloom+ allows a financial institution to provide customers the ability to leverage existing payments from their checking accounts, such as rent, telco, and utility payments, to be reported as tradelines to the major credit bureaus. By using Bloom+ consumer bill repayment history becomes a powerful tool in building and demonstrating creditworthiness. The Bloom+ white label, no code API allows banks and credit unions to offer checking account customers the ability to report bill payments as tradelines. The proprietary software, which can be launched with clients in as little as two weeks, helps financial institutions to attract and retain deposits, create revenue opportunities, and secure actionable cashflow insights on customers. Bloom Credit also announced a $10.5 million growth investment led by Crosslink Capital, including participation from existing investors Allegis Capital and Commerce Ventures.