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Brandlight’s tech measures and optimizes how brands are interpreted across reputation management, partnerships, content strategy and SEO to enhance their visibility in AI-generated search results

April 22, 2025 //  by Finnovate

Brandlight, the first-of-its-kind AI Insights and Influence System, has emerged from stealth with $5.75 million in funding to help brands measure and shape their visibility in AI-generated search results. Brandlight provides businesses with the intelligence and tools they need to thrive in a digital landscape reshaped by AI-driven search. Brandlight’s system enables businesses to track, optimize, refine, and improve their AI-driven presence, ensuring they remain competitive in this new frontier.  Brandlight’s system goes beyond traditional SEO. It is a strategic AI influence platform that enables brands to proactively shape AI-generated answers, ensuring their messaging accurately reflects and aligns with business objectives. The platform transforms AI search from a passive experience into a high-impact marketing channel, offering predictive insights that help businesses maintain a competitive edge.  Imri Marcus, CEO of Brandlight says “Our system creates a baseline of how AI perceives a specific entity, giving you visibility into the AI black box, and actively improves on it.” In other words, it goes beyond surfacing AI-driven search results; it measures and optimizes how brands are interpreted across reputation management, partnerships, content strategy, SEO, and more. Underpinning this capability is a team of repeat entrepreneurs, marketing leaders, and top AI experts from the Israeli IDF’s elite tech units. Brandlight’s technology identifies the strategic data sources AI engines rely on, uncovering opportunities for optimization. It then refines this data for optimal AI processing, empowering brands to cut through the noise, gain visibility, and consistently deliver impactful outcomes.

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Category: Members, Essential Guidance

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