Pure D2C brands need to adjust their strategies as consumers increasingly prefer a hybrid shopping experience, combining D2C with wholesale and online marketplaces like Amazon

March 26, 2025 // by Finnovate

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« Splitit’s app is now entirely embedded into the Shopify checkout, a white-label approach empowering merchants to offer branded, one-click installment options while maintaining full control over their customer journey and data

In 2024, 83% of U.S. households shopped on Amazon atleast once, with the average customer spending $2,817 across 73 purchases, demonstrating high repeat rates and a tendency for impulse buying »